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International Supermarket Management Class (ISMC) 

October 7-11, 2013
The Coca-Cola Company Headquarters
Atlanta, Georgia, U.S.A. 

This hands-on, five-day immersion program focuses on the independent retailer. Twelve faculty members teach participants effective management skills to improve operations, financials, people performance and leadership.

The class brings together retailers from all over the world, providing a unique setting for sharing ideas, experiences and knowledge. In classroom and group discussions, students learn as much from each other as from the faculty.

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NACS Show Overview 

Extend your stay in Atlanta and take advantage of the NACS Show. Our class participants qualify for the group rate of $225 USD. The fee covers registration, all education sessions, welcome reception and all general sessions. You must register by August 31st to obtain the discounted price.
 

What do class alumni say?

 

Mark Biden, Business Manager (Metcash, Australia) 

"A very well-run course.  Great group of people.  Great group of organizers."

 

Bobby Frisbee, Manager (Frisbee's Supermarket, North Carolina, U.S.A.) 

"I really enjoyed the class.  Very informative.  Good content.  I will definitely take the knowledge back with me and share it with my management team and employees."

 

Sherry Lightbourne, Produce Supervisor (Graceway IGA, Turks and Caicos, BWI) 

"I was blown away.  I have so much to take with me, not only to my store, but to my everyday life.  I really believe now that the sky is the limit."

 

Ralph Jody Pistore, Owner (Jody's IGA, West Virginia, U.S.A.) 

"Wonderful!  Absolutely wonderful!"

 

Who should attend?

Supermarket owners, regional directors, managers and supervisors

Program Types

Certificate of Completion 

Students who attend the class will receive a Certificate of Completion.

Diploma Program 

Students who attend the class and complete 10 or more online courses will receive a Diploma. This blend of classroom and online training increases comprehension and efficiency.  

Pre-Class Courses:
1. "Welcome to Online Training"
2. "Welcome to Training for Managers"
3. "Key U.S. Supermarkets"
4. "Category Management"
5. "Supermarket Finance"

Required Courses: 
 

6. "Management Best Practices"
7. "Managing People"
8. An elective of your choice
9. An elective of your choice
10. An elective of your choice 

 

Week at a Glance

 

  Saturday   Sunday  Monday  Tuesday  Wednesday  Thursday
 
Friday 
Morning    World of Coke - optional (10 a.m. - 6 p.m.)
 
Opening
Team-Building
Leadership
Assessment
 

Category 

Management
Deli Department
 

Store Tour  Meat Department
Introduction of New Products and Trends
 
Working with different
generations
Supermarket Finance
 

Peer to Peer Learning and Lunch 

Afternoon  Welcome and Registration (2 - 8 p.m.)  Positioning for
Retail Success
Beer Education
 
Produce Department
People Development I
 
Retail Shrink Management
Bakery Department
 
People Development Program II
Effective Events and Advertising
 
Time Management
Review and Evaluate (3 p.m. adjourn)
 
Evening    Pizza Dinner  Beer Tasting      Networking Dinner   

Sessions

All sessions are simultaneously translated into Spanish and Portuguese.

Bakery Department 

We will look at which consumers are driving bakery success and also how a bakery can help meet your shoppers’ needs on both an occasion and everyday basis. Discover the latest bakery flavor and product trends in the US to spark ideas you can implement in your stores. 

Category Management 

Review the lessons of the past, study key trends and discover the next generation of category management.  Apply this knowledge to build sales and increase profits.

Deli Department 

We will explore which US consumers are interested in deli products, look closely at what products are driving growth and how strong fresh grocery retailers utilize deli as a key part of their success.  Discover the latest deli trends and take home ideas you can use in your stores. 

Developing a High Performance Culture 

Success in business calls for continual growth and people development. Learn how to implement a learning plan that delivers necessary skills and knowledge for excellent performance.

Effective Events and Advertising 

Take a look at events that bring excitement and fun back into the store.  Capture today's customers with the most effective advertising and merchandising methods. 

Importance of New Products and Trends 

Look at new products from the shopper's perspective, how a new product affects its category and profits, and the unique issues faced by independents when new products enter the market. 

It's About Time… 

Analyze bad habits that waste time, and learn many time saving techniques used by highly rated and profit-oriented managers. 

Leadership and Self-Assessment 

Learn the role of a leader and the characteristics that define a great one. Discuss personality types and take an assessment to better understand yourself and how you interact with others.

Meat Department 

Discover the secret of a first-class meat department.  Learn about meat trends, management, marketing and how beef and poultry can make your store a destination.

Positioning for Retail Success 

This topic addresses the following question: "How, in the eyes of my customers, can I differentiate my store from better-capitalized or larger organizations?"

Produce Department 

Customers often choose one store over another based on the quality of the produce department. Find out how to bring excitement to this department and increase your own sales and profit.

Retail Shrink Management 

Identify potential sources of shrink and how they impact your profitability. Understand how your processes affect shrink and what you can do about it. Find out about technologies that combat employee theft, shoplifting, burglaries and robberies.

Supermarket Finance 

Review key financial indicators for independents. Learn best practices, how to use financial statements and how to make decisions that determine long-term financial sense. 

Team Building activities 

To promote cross-learning and the exchange of ideas, students participate in group dynamics that explore teamwork, best practices and leadership skills.

Activities

SHOPPING TOUR 

Welcome and Registration 
Meet and greet other class participants and receive class directives for Monday.

(Sunday, 2 to 6pm) - Hampton Inn lobby

Store Tour 

Visit local food retailers to experience and analyze their operations. Learn about merchandising and generate best practice ideas.

Beer Tasting 

Learn about beer history, ingredients, styles, and beer/food pairings.

Class Review 

Group review of the class's most important concepts and ideas.  Prepare your action plan!

Tour the World of Coca-Cola 
Receive free tickets to visit the World of Coca-Cola during your free time.

(Sunday - optional. Open from 10am to 6pm)

Networking Dinner 
Join your classmates to celebrate the closing week of intense learning.

(Thursday - optional)

Faculty

Our faculty is comprised of skilled educators, industry leaders, award-winning authors and entrepreneurs. These experts will provide practical ideas that you can implement as soon as you return to your store!
Steven Champeau, President & CEO, Trans-Alarm
Richard J. George, Ph.D. Professor, Food Marketing, St. Joseph's University
Paulo Goelzer, Ph.D. President & CEO, IGA Coca-Cola Institute
Robert Graybill President, FMS, Inc.
Brian Harris, Ph.D. Founder & Co-Chairman, The Partnering Group
Joe Himmelheber Director, Merchandising, Caito Foods Service, Inc.
Harold Lloyd Harold Lloyd Presents
Ryan Mathews Founder & CEO, Black Monk Consulting
Jonna Parker Director of Account Services, Nielsen Perishables Group
George Reisch Brewmaster, Anheuser-Busch, Inc.
Bill Spain AD Global CBD, Proctor and Gamble
Kari Underly Founder, Range® Inc.

General Information

Class Location 

The Coca-Cola Company Headquarters, 1 Coca-Cola Plaza, Atlanta, Georgia, U.S.A.

Class Materials 

You will be provided on the first day with the agenda, presentations, and speakers' bios. You will also receive a class directory and an IGA Coca-Cola Institute polo shirt. Please leave room in your luggage to pack these class materials.

Meals 

Complimentary hot breakfast will be available at the hotel. During class, students will be served lunch, as well as morning and afternoon snacks.

Arrival and Departure 

Plan to arrive in Atlanta on Sunday morning. Plan to depart Friday evening or Saturday morning.

Class Times 

Class is Monday through Friday from 8:00am to 5:00pm.

Electronics 

  • Laptops: You can bring a laptop to class, though internet access will not be available.
  • Mobile phones: During class, cell phones must be turned off or set to silent. If you must take a call, please leave the classroom quietly.
  • Cameras: Videos and photos during sessions are strictly prohibited

Dress Code 

The dress code is business casual. Jeans, shorts and t-shirts are not acceptable attire. We recommend wearing layered clothing, because the classroom temperatures may vary.

Registration and Payment

Registration 

Registration covers tuition, class materials, activities, lunch and snacks.  REGISTRATION FEE DOES NOT INCLUDE HOTEL COSTS. 

Early Bird Registration (until Sept. 6th, 2013)
IGA Member - $1,900 ($300 savings)
Non-IGA Member - $2,300 ($400 savings)

Registration (after Sept. 6th, 2013)
IGA Member - $2,200
Non-IGA Member - $2,700

Payment 

  • CREDIT CARD: VISA, MasterCard or AMEX

Transfer and Cancellation Policy 

Should you need to cancel your current registration, the IGA INSTITUTE will automatically transfer your registration to the next class. The IGA INSTITUTE does not offer a refund of the classroom fee.

For hotel cancellation contact the Hampton Inn directly. Cancellation fees may apply.

Hotel

Hotel 

The Hampton Inn
244 North Ave
Atlanta, GA 30313
Phone: 404-881-0881
Fax: 404-874-8838
Website: www.hamptoninn.hilton.com
Hotel Video 

Reservations 

By completing a registration form, a room will be reserved in your name.  Upon arrival you must present your credit card to pay for your hotel room.

Room Rates 

$120 per night plus taxes; single or double; after Sept. 6th, 2013 based on availability

Local Restaurants 

Local Restaurants  

Hotel Parking 

$15 per day

Hotel Check-In/Check-Out Times 

  • Check-In: 3:00pm
  • Check-Out: 12:00pm

Driving Directions 

From the North - Driving I-75 or I-85 South - Take Exit 249 D to North Avenue.  At end of ramp go right to Luckie Street (2 blocks).  Hotel is on the left.

From the South - Driving I-75 or I-85 North - Take Exit 249 D Spring Street and West Peachtree Street.  Go to second light to West Peachtree and turn left.  Go one block to North Avenue and turn left.  Take North Avenue 5 blocks to Luckie Street.  Hotel is on the left.

From the Airports

Hartsfield-Jackson Int'l Airport

Distance from hotel: 12 miles
Drive time: 20 min.
Directions: I-75/85 North to Exit 249 D Spring Street and W. Peachtree St.  Go to second light to W. Peachtree and turn left to North Avenue follow 5 blocks to Luckie Street.  Hotel is on the left.

Peachtree-DeKalb Airport

Distance from hotel: 10 miles
Drive time: 15 min.
Directions: From the North - Driving I-75 or I-85 South to Exit 249 D North Avenue.  At end of ramp go right to Luckie Street (2 blocks).  Hotel is on the left.

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