Shelf space is often a scarce resource in a store. With the constant supply of new items, what to add, in addition to where to place them, at what price, and when to run a promotion on them poses an immense challenge to the retailer.

The Category Management process is designed to help the retailer and the supplier to successfully manage space and develop a category by using collaboration and by focusing on the consumer, the market, and the goals of the category.

Below are the topics that will be covered:

• Category Management Essentials
• The Eight Steps of Category Management
• The Trends and Future of Category Management

Course Duration: 3 hours