Merchandising is more complex than randomly picking a product, placing it on a shelf and hoping it will sell. The IGA Promotions and Merchandising Course provides knowledge such as, consumers buying habits and complimentary products to help develop a clear plan for success in each merchandising opportunity.

Below are the topics that will be covered:

• Introduction to Merchandising
• Buying
• Pricing
• Communication and Promotional Tools
• Summary of Marketing Events

Course Duration: 6 hours