This is the second section of the Non-Alcoholic Beverage Department. After having provided you with an overview of the industry, we would now like to focus on the category that is not only the largest volume contributor within the department, but also the category that contributes the most retail dollars to your store within the Non-Alcoholic Beverage Department - Soft Drinks.

Below are the topics that will be covered:

• Soft Drink Product Category
• Segments of the Product Category
• The Soft Drink Consumer
• Soft Drink Category Management

Course Duration: 3.25 hours