August 19, 2008

 IGA Coca-Cola Institute Perspective

Experience the "Look of Success" – Enroll Today!

A message to IGA Retailers from …
IGA Coca-Cola Institute

The IGA Coca-Cola Institute invites you to enroll in its newest Web-based program, the Look of Success Program Initiative. This curriculum was developed with The Coca-Cola Company to address the challenges surfacing in our changing shopper landscape, including among other things an increase in spontaneous purchasing decisions and the decrease in the frequency of shopping trips. During this four course curriculum, examples from The Coca-Cola Company will help you develop retailing techniques that complement the busy lifestyles of your customers and help you increase the overall shop-ability of your store.

The curriculum includes a course overview that explains the changing shopper landscape, as well as three Shopper Solution courses, including:

Portfolio Ads and Merchandising - Learn to promote different categories within a brand.
Bundled Solutions - Learn to promote different categories within different brands– all in one event.
Points of Inspiration - Learn to inspire shoppers to buy based on how they shop in the store.

Within the Shopper Solution courses you will be given specific examples of how you can effectively address consumer needs, achieve store objectives, and find opportunities to inspire shoppers.

For instance, the Bundled Solutions course uses as an example participation in IGA's Endless Summer Savings event -- a summer promotion sponsored by Red Oval Partners Anheuser-Busch, The Coca-Cola Company, and Kraft Foods. This promotion, which you first heard about last week from IGA USA's Heidi Huff, is a coupon based IGA-specific event designed to provide a total solution and/or value to the consumer; increase the value of individual categories; drive incremental awareness of bundle products in different parts of the store; and build dollar ring and basket size.

For more information about the Look of Success Initiative Program curriculum, visit the Institute Web site or call 1-800-321-5442 for registration assistance.

Thank you for your time,
IGA Coca-Cola Institute

 

Retail News


Sales of organic foods and beverages are expected to average about 18% growth through 2010
, although growth recently slowed because of the economy. In addition, new customers are tougher to attract, given that organics can cost 10% to 50% more than non-organic rivals, reported USA Today. Full Story

SYSCO and Dezina Marketing, Inc. entered into a joint venture to sell groceries online. The venture marks SYSCO's first foray into online grocery marketing to individual consumers. Full Story

Manufacturer News


ConAgra Foods began using between 30% and 40% post-consumer recycled plastic in nearly all of its frozen meal trays for Healthy Choice, Banquet, Kid Cuisine and Marie Callender's products. By incorporating post-consumer recycled plastic in its frozen meal trays, ConAgra estimates it will eliminate about eight million pounds of plastic from going to landfills, save 236 million BTUs of energy, and reduce greenhouse gas emissions by 15,200 tons of CO2 per year. Full Story

Frutarom will seek out new acquisitions in the second half of 2008, after another strong quarter in which it experienced the benefits of the seven businesses it acquired in 2007, according to president and CEO Ori Yehudai, reported Beverage Daily. Full Story

Procter and Gamble launched Tide to Go Mini, a smaller version of the Tide to Go stain remover that is about the size of a lipstick. Full Story

Johnson & Johnson Healthcare will launch its Reach UltraClean toothbrush and floss in September. The toothbrush will retail for $2.99 to $3.99 and the floss will cost $3.49 to $3.99, reported Drug Store News. Full Story (Free Registration Required)

Unilever's Vaseline brand is expanding its Intensive Rescue line with a prescription-strength lotion for extremely dry skin, Vaseline Clinical Therapy. The product is available in a 6-oz. bottle in both fragranced and fragrance-free variants. The suggested retail price is $5.49, reported Drug Store News. Full Story (Free Registration Required)

Salsa maker Garden Fresh Gourmet Inc., which expects $60 million in sales this year, is profiled by Reuters. The company is negotiating the purchase of 22 acres to build a facility with more than 100,000-sq. ft. of production space. Full Story

Microalgae supplier Cyanotech plans to increase prices of its full range of ingredients as it cannot absorb rising fuel and energy costs. The increase will be enacted within about three months, reported Food Navigator USA. Full Story

Hat Trick Beverages Inc. introduced three soups: Beef, Chicken, and Vegetable. Full Story

Applegate Farms added fortified Yogurt Cheese to its range of antibiotic and hormone-free meats and cheeses, reported Just-Food. Full Story

Garden of Life, Inc. launched The Vitamin Code, a dietary supplement line that utilizes raw food-created nutrients. Full Story

Foodservice News


Many restaurant chains plan to keep absorbing some or all of rising food costs
, risking further impact to their margins in order to keep attracting cost-conscious customers. Restaurant food costs were up more than 8% in the first half of the year; however, menu prices increased only about 4% in the first seven months of 2008. For example, Starbucks Corp is planning no increases for its upcoming fiscal year ending September 2009 and Chipotle limited its menu price rise to 4% so far this year, even though its food costs are among the highest in the industry, reported Reuters. Full Story

Dunkin' Donuts will expand to 14 locations across the U.S.: Harrisonburg and Bluefield, WV; Florida Keys; Erie, PA; Bowling Green, KY; Lima and Zanesville, OH; Columbus-Jefferson City and Ottumwa, MO; Jonesboro, AR; Jackson, TN; and Paducah, KY. Full Story

In honor of its 19th anniversary, Noah's Bagels will sell a 12-oz. cup of its Anniversary Blend coffee for 19 cents on Aug. 19. Full Story

Health News


Flavanol-rich chocolate may increase blood flow in the brain and reduce the risk of dementia and stroke
, according to Boston-based researchers. The study, funded by Mars, supports previous studies linking consumption of flavanol-rich cocoa products to improved cardiovascular health, reported Food Navigator Europe. Full Story

A strongly gelled alginate drink can restore cholesterol and glucose uptake to healthy levels in overweight men, according to a study published in Nutritional Research. If the results can be repeated in larger human trials, alginate could be used as a health ingredient against metabolic syndrome, a condition which affects an estimated 32% of American adults, reported Food Navigator Europe. Full Story

Washington News


Federal inspectors at U.S. border crossings repeatedly turned back disease-ridden shipments of peppers from Mexico
in the months before the salmonella outbreak, according to an Associated Press analysis of FDA records. Since January, 88 shipments of fresh and dried chilies were turned away. FDA officials insisted they were surprised by the outbreak because Mexican peppers were not previously a problem. However, peppers and chilies were consistently the top Mexican crop rejected by border inspectors over the last year, reported The Associated Press. Full Story

The National Advertising Division of the Council of Better Business Bureaus (NAD) ruled against Burger King's contention that Wendy's could not provide sufficient evidence of its use of fresh beef patties in U.S. chains. NAD also deemed Wendy's use of the word "always," which suggests consumers get a fresh beef patty every time, was appropriate in the context of its advertising, reported Brandweek.com. Full Story

Congress cut California dried fruits and nuts from a school snack program in the latest Farm Bill, reported The Modesto Bee. Full Story (Free Registration Required)

About 100 college presidents are calling on lawmakers to consider lowering the drinking age from 21 to 18, claiming current laws encourage dangerous binge drinking on campus, reported CNN. Full Story

Toufayan Bakery initiated a voluntary recall of its Publix Vanilla Wafers as they may contain undeclared soy. Full Story

Global News


Last year, the Coca-Cola brand claimed 22% of China's carbonated soft drink market
, up half a percentage point from 2006. In China, Pepsi-Cola is No. 1, with 22.9% of the market, but early results show Coke's Olympics push, which began in early 2007, is cutting into Pepsi's lead, reported The Wall Street Journal. Full Story (WSJ Subscription Required)

Brazil's farms are turning the country into an agricultural superpower. Some 70 to 80 million hectares are utilized of the 350 million hectares of land available, and the potential for growth is enormous, analysts claim, reported BBC News. Full Story

Japan's convenience stores are thriving as consumers prefer "conbinis" over supermarkets. Newscom Seven-Eleven Japan Co. claims that convenience stores might be ahead in adapting to a more budget-conscious period, reported The Wall Street Journal. Full Story (WSJ Subscription Required)

With global wheat prices rising, an increasing number of Japanese retailers are producing sweets and breads made from rice flour. Companies like Starbucks and convenience store chain Lawsons added rice flour items to their menus. The items are popular with customers, especially those allergic to wheat, reported The Japan Times. Full Story

Consumer Food Spending and the Changing Economy

Although the slumping economy is impacting the restaurant industry and restaurant growth is forecast at the lowest level since 1991, concepts that offer unique and resonating value equation can find success, noted Kevin Higar, Senior Manager of Technomic Inc. during the Consumer Spending and the Changing Economy webinar presented by Technomic Inc. and The Food Institute. Additionally, opportunities to increase menu prices do exist, as not all menu price elasticities are created equal. Meanwhile, supermarkets can benefit from trading down, noted Ron Paul, President of Technomic. If you missed the webiner, but would like to purchase a recording of the event, click here.

Japan is considering amending a policy that limits rice planting to about 60% of its paddy fields due to global rice shortage fears, reported Reuters. Full Story

Sandella's Flatbread Cafe reached a master franchise deal with Abela & Co. to open 12 restaurants throughout the United Arab Emirates over the next five years, reported QSR Magazine. Full Story

Scottish manufacturer Double D Food Engineering developed a customized Browning Unit to brown meat and vegetable products without the need for coatings and additives, reported Food Production Daily. Full Story

Market News


Demand for California-grown mangoes is increasing
, and consumers will find the keitt variety in some stores later this week. Growers expect to harvest about two and a half million pounds of the green-skinned variety, which is raised in Southern California, reported California Farm Bureau.

Nature's Premium Brand claims it is the first North American pork company to track DNA for reliable and accurate traceability back to the farm where the animals were raised. The company will use IdentiGEN's DNA TraceBack system. Full Story

A new quick-freeze trailer, using IQF technology, is designed to process and freeze vegetables on a farm. It can quick-freeze produce and berries at a rate of 600-lbs. per minute, reported ION News. Full Story

Supercenter Sales Hit $208.3 Billion In 2006

Supercenter sales reached $208.3 billion in 2006, up 15.5% from 2005 and up 34.3% from 2004, according to the latest edition of the Supercenter Industry Overview, part of the Supermerchants series published by alternative format expert James M. Degen & Co. The number of supercenters in the U.S. Increased 12.5% to 2,837 in 2006. This report covers company specific market size and growth, top companies, physical characteristics, consumer demographics, competitive response and an outlook for future developments. Click here to order.

California walnut growers are reporting a heavier crop this year, and while there are concerns that some tree branches may break from the weight of the crop, this is not an uncommon occurrence, reported California Farm Bureau.

There will be water for release in California's Russian River for the fall salmon run, due to Sonoma County farmers helping the local water agency meet its goal of reducing water use by 15% through a voluntary conservation program. Grape growers reduced their use by closely monitoring their vineyards and irrigating only when the plants needed it, reported California Farm Bureau.

North Carolina will transfer its commercial bluefish quota to New York from its 2008 quota. Full Notice

 

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